HOW WE TACKLED THE BRIEF GIVEN TO US

Hypno Birthing Teesside are a company who help prospective parents to overcome the anxiety of giving birth and provide coping mechanisms to make every birth as positive as possible.

They wanted printed products which were calming and informative. Using their logo and brand colours we created a cohesive selection of printed products including business cards and flyers. Their brand colour of pink speaks to their end users which are predominately female and the pale hue is calming, the layout has a lot of white space which encourages the reader to “breather” between each section. The title of “You’re pregnant, now what?!” is both fun and friendly and the use of a sans serif font is informal.