HOW WE TACKLED THE BRIEF GIVEN TO US

J & J electrical solutions are a Teesside based electricians, covering all aspects of electrical work. They required a new logo, business cards, letterhead and a website.
Working alongside the company a logo was created that could be seen from a distance if it was printed on a van but was also fully scalable to be reduced onto business cards without either looking out of place or squashed. The bright yellow is striking, like a live wire –  and the black is grounding, like an old fashioned earth wire. The company wanted a playful element hence the strapline “We are shockingly good at watt we do!”